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FDA-Approved Diet Drug Marketed With Great Kickoff

In an attempt to privilege Alli, the first FDA approved diet drug, with a big send-off, one million copies of the book titled "Are You Losing it?" have been introduced in the market for nationwide sale. An introduction to the drug, the book will be available at nearly 40,000 super markets and bookstores.

Manufactured by GlaxoSmithKline, Alli is a 60 gm weight-loss over-the-counter drug. GlaxoSmithKline is geared-up to place 3.5 million copies of the book for alli’s effective promotion onto shelves by mid-June.

The pharmacy giant will launch Alli officially on May 21 in New York City. However it may be possible that the drug won't be available as the production is still in progress. But consumers can make effective use of the promotional materials and a copy of the book for further information.

In thousands of stores, the alli diet drug will be sold by free-standing displays showcasing phones with a 30-second message centered on the alli’s advantages and drawback, in addition to brochures.

Contemplating the scale of promotion the company is functioning on, it will be certainly among the largest investments ever made in any over-the-counter product promotion in the past 10 years. It is estimated that Alli might alone generate $200 million annually from sales for the U.S. unit of Glaxo. The book basically is short briefing explicating the utility and side effects of the drug. Besides, it also comprises motivational tips, dietary lessons and recipes to benefit users.