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No Viagra: Disappointed Customers

A valentine’s night is a night to remember and Jim Dante wanted to give just that to his wife. As he heard that Boots has started selling Viagra over the counter, the 49 year old braved the wall of press in the Manchester city centre branch to acquire Viagra after handing over a sum of 50 pounds.

"I've had the problem for a year now," he says. "I don't satisfy my partner and it is very frustrating - on my part as well as her part. I thought coming here would be the perfect way to celebrate Valentine's."

Clad in a baseball cap and New York Yankees jacket, he shuffled up to the smiling pharmacy assistants and asked for the tablets. But before he even had time to get out his wallet he was given disappointing news: the pills are not actually for sale until Monday, but he can have an appointment for then if he would like.

Mr. Dante is confused and perhaps even more deflated than when he left the house. Understandably so, Boots had been shouting from the rooftops all week about how it was to become the country's first pharmacy offering over-the-counter Viagra to the estimated three million British men suffering from impotence, even designating yesterday National Impotence Day to kick off the campaign.

But to the disappointment of Manchester men, and women, it turned out that Boots had been a little enthusiastic in announcing that three stores in Manchester were to pilot the scheme from yesterday. Instead, men aged 30 to 65 are able to book 45-minute appointments with the in-store pharmacists, starting on Monday. Sadly it was all too late to save Mr. Dante's night of romance. "I'd booked the day off and had called in thinking there wouldn't be any formal proceedings, but I'm told I'll have to read a leaflet and book an appointment. I thought this would be easy," he said as he left empty-handed.

It was difficult to tell how many of the other men milling about in-store were there in the hope of greeting their loved ones with a special surprise last night. John Blackwell, a 62-year-old retired painter and decorator, proudly announced he would be first in the queue - if it weren't for his angina. "The doctor says I can't take Viagra. I've got to lie back and think of my memories instead," he says, as his wife touts.

47-year-old Simon Glynn, Time to try a younger man, Are you here for, err, what they've been advertising? He immediately understands the subtext - he heard about it on TV. "That's the best offer I've had all day!" he says. But the truth is more anodyne. "I'm here to buy tissues for my wife - she's got a runny nose."

A Boots spokeswoman said: "The Boots erectile dysfunction programme involves a detailed hour-long consultation which means customers need to book an appointment with the pharmacist. As planned, the service launched in Manchester stores when all the information leaflets and signage went up announcing availability of the new service and how to book an appointment.

The condition has come to a very sensitive point, which requires quality time devotion and if some customers have received a wrong impression from the recent coverage by the media, we are sorry.